Customer journeys rarely follow clean, linear paths. Leaders struggle to understand how customers move between channels, teams, platforms, and automated interactions.
Joulica connects interaction and operational data across touchpoints to provide a clear, end-to-end view of customer journeys. Teams can see where friction, delays, and unnecessary transfers occur and prioritize changes that reduce effort and cost.
As journeys increasingly include automation and AI-driven decisions, Joulica makes those moments visible as part of the overall journey.

Visualize journeys across IVR, digital, bots, agents and AI-assisted interactions.

Identify friction and repeat contact drivers.

Connect journey insight to operational performance.

Understanding how customers actually move across interactions is critical to improving experience. Joulica provides real-time visibility into customer journeys across channels and touchpoints, giving teams a clear view of what’s happening as experiences unfold.
By applying advanced analytics to live and historical journey data, Joulica helps organizations identify meaningful patterns, understand customer behavior, and uncover friction that impacts outcomes. This clarity supports informed decision-making and focused improvements that matter to both customers and the business.


Joulica enables teams to analyze real customer journeys, not assumed or idealized paths. With real-time visibility into interactions across channels, organizations can stay current on how journeys perform and where breakdowns occur.
Customer experience leaders gain insight into how journeys influence retention, satisfaction, and conversion. Service and support leaders can see how operational issues and handoffs impact effort and cost. IT leaders gain visibility into how platforms, integrations, and automation affect journey stability.
Advanced and customizable analytics allow teams to focus on the metrics and KPIs most relevant to their goals, supporting practical, data-driven decisions that improve experience and operational efficiency.
Insight only creates value when it leads to action. Joulica helps teams prioritize journey improvements by correlating customer behavior with business KPIs such as retention, cost, satisfaction, and service performance.
By connecting journey analytics to enterprise applications and business objectives, insights are surfaced where decisions are made and shared across stakeholders. This enables CX, service, and IT teams to align and focus resources on the initiatives with the greatest impact, driving measurable results and sustained improvement rather than isolated optimizations.


Translating insights into action is crucial for delivering personalized experiences. Joulica facilitates real-time intervention and orchestration, delivering personalized recommendations based on contextual cues and customer behaviour. Through automated workflows and next best actions, organizations can streamline processes and optimize interventions over time. By proactively guiding customers along optimal pathways and resolving issues promptly, organizations can enhance customer satisfaction and foster loyalty.
Behind every successful customer journey analytics implementation lies a robust foundation of data sources. Joulica seamlessly integrates with a wide range of data sources, including Contact Center solutions, CRM systems, Voice of the Customer (VoC) platforms, and digital platforms. This integrated approach provides organizations with a holistic view of the customer journey, enabling deeper insights and data-driven decision-making. By aggregating data from disparate sources, Joulica empowers organizations to drive business value and competitive advantage.


Joulica real-time analytics can be fully embedded within the Service Cloud desktop delivering the best user experience for your managers and supervisors.
Customer Journey Analytics drive actionable insights that can be used to orchestrate and adapt customer experiences in real-time.
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Business Innovation Center
NUI Galway
Ireland
Phone: +353 91 416593
Email: info@joulica.io
1700 W. Irving Park Rd.,
Suite 302,
Chicago, IL 60613
Phone: +1 773 820 7461
Email: info@joulica.io