Customer journey analytics allows businesses to access a range of features to otimise engagement on digital channels, use ML and AI to adapt in real-time and increase customer loyalty.
Optimise engagement on digital channels
Analyse across digital, traditional voice and emerging channels to optimise digital customer engagement
Adapt with AI and Machine Learning
Adapt your automated and assisted servicing strategies in real-time to optimise business outcomes
Drive increased customer loyalty
Base next best actions and predictive servicing on context-driven customer journey analytics.
Gartner, Market Guide for Customer Journey Analytics, December 2020
Select vendors surface customer journey data in real time to chatbots and service agents, providing additional context to help them steer toward positive outcomes
Customer Journey Analytics drive actionable insights that can be used to choreograph and adapt customer experiences in real-time.